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Why We Care 


Steve “The Hurricane” Weiss Co-authors book offering advice and heartwarming stories on aging parents.

Manalapan, NJ – March 22, 2018 – Steve “The Hurricane”™ Weiss,  President of  Hurricane Marketing Enterprises announced the publication of “Why We Care – Choosing the Right Home Care Agency.” The book, which already reached bestseller status on Amazon, is designed to help the millions of individuals and their families who must navigate the challenges of caring for aging parents and outline their options. Available on Amazon, all proceeds from the sale of the book go to the non-profit Institute for Dignity and Grace.

“This book was written so that we could tell the story about home healthcare for people who need it and the families who have to make that decision,” said Steve “The Hurricane” ™ Weiss, co-author of the book, co-founder of the Institute of Dignity and Grace, and CEO of Hurricane Marketing Enterprises.

“When a loved one goes from living an independent life to needing total care and assistance, there is no warning. You have to make very serious decisions in a short amount of time. If you don’t, your loved one is coming home and there’s nothing in place for their new needs,” continued Weiss.

The book was co-written with Haytham Najjar; Lynn Marie Houghton; Sandra Dougherty; Vikki Kalitsi; Judy Loubier, PT, CSA CDP; Nicole Peretti; Krista Gaul; and Kunu Kaushal, CSA. Published by the Institute for Dignity and Grace, Why We Care – Choosing the Right Home Care Agency is available on Amazon ($17.99 and Kindle version for $4.99)

“Why We Care” provides essential insight into choosing a home healthcare agency from those in the industry, along with stories from real people who found solutions to help their parents age in place with the dignity and grace they deserve.

The American Association of Retired Persons (AARP) indicates 88 percent of older adults think about aging and so do 75 percent of their children. A home healthcare agency can provide valuable assistance, but those involved typically don’t have the needed information to make an informed decision.

Home healthcare services are convenient and equally effective as those received in a hospital. “Why We Care” takes a look at services available, along with the physical, mental and financial advantages for all those concerned. Real, loving experiences of home healthcare solutions are also presented.

Everyone will eventually need some type of home healthcare services and choosing what form that care will take can be overwhelming. “Why We Care – Choosing the Right Home Care Agency,” provides readers with essential information in a positive way on aging parents, aging at home, and aging with dignity and grace.


Proceeds of the book go towards The Institute for Dignity & Grace.



Click below to donate to the Institute for Dignity and Grace.

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